Alkemi Store, Nunhead, South London
Alkemi is a lifestyle brand based in South London and they approached us to design their new store.
Their stunning product range consists of household items which would normally be ignored. Things like cleaning brushes, sponges and tea strainers. They are sourced from all four corners of the globe and curated to help customers find beauty in the everyday ritual. We translated their story into the design.
Opting for industrial grade plywoods – in themselves commonly used yet overlooked building materials – we created monolithic display tables, hanging rails and floor to ceiling shelves. With a nod to Mondrian, we used woods with natural yellow and pink tints and interspersed with dark timber. This punctuates the space and creates a rhythmic language. The finished product is an extension of the brand which invites the curiosity of customers.