Studio HOP, London Bridge, London
Studio HOP wanted a space to showcase their signature scarf collection.
We took our design cues from the scarves themselves, exploring textures and echoing the techniques used to create them. Pleat, stamp and drape.
The centrepiece is all about the beauty of folds. Upholstered furniture is used to display the smaller accessories and create oversized pleats. While the brass poles holding the larger scarves beneath, form a secondary multi-coloured pleat.
The recurring detail in the custom designed pegboards mirrors the stamping process. The boards themselves are completely flexible allowing for the scarves to be draped, folded or wrapped. Not only does this show off the elegance of the products it also allows for a more tactile experience for the customers.